Indie Book Marketing Step Three—Early Readers
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Even as I write this post, I freely admit my own indie book marketing sometimes falls short and misses the mark (kicking myself for low sales this past month as we speak). Marketing techniques change all the time, and the best way to keep abreast of changes is to watch what successful indie or even traditionally published authors (or rather, their publicity firms) are doing. A willingness to change your strategies is the key to staying afloat in the ever-shifting world of self-publishing. But today I want to talk about a marketing step that, for me, is non-negotiable. Early Readers....
Rules for the Gig
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One of the tragic consequences of social media on my brain is that I can only think in sound bites and each short thought is succinct from the other. Well, succinct is an understatement because sometimes I just stop mid--- Meh. What I wanted to talk about today was how I am making my own rules. (Should I tell you how long it took me to write that poorly constructed sentence? No, I should not. I blanked out at least twice during it though.) I mean. Here’s the thing. Last week I wrote a slight rant about how I’m tired...
Stuff Worth Sneezing For
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Stuff’s going on. Stuff I don’t want to talk about yet, but I will soon. It’s good stuff, mostly, but I manage to worry about stuff anyway, even if it’s good stuff. As far as my writing goes—brutal honesty time—I’m pretty annoyed with the whole deal. Here’s what I’ve discovered (I’m not trying to bust anybody’s bubble, I’m just expressing reality as I see it), it’s extremely hard to make any money at this gig. Self-publishing is not a gold mine, by any stretch. It’s not even a penny mine. Let me back up and clarify. If you have a...
Indie Book Marketing—Step One (Editing)
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Before I launch into this series, I just want to elaborate that these are my pre and post-publication marketing strategies as of today. The big news no one wants to speak aloud is this: Your marketing strategies will change over time, or you won't be a relevant marketer. Harsh, eh? I would just say that the marketing techniques I used a mere eight months ago for my debut book launch weren't exactly the same ones I used for my second launch (this June). Why? Marketing trends have already changed, and I've cut things that weren't worth the time the first...
Taming Social Media (and Me)
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I've been a student of social media since Facebook took off. Meaning, I missed the whole MySpace hype. (What a tacky user interface, and who has time to socialize anyway?) Being a student can be a rather passive endeavor. The teacher is doing. The student is watching. Observing. Drinking up information like a sponge, the amount consumed relative to the student's absorbency. I can absorb a lot, for a long time, before I take any action. It's not a character strength or weakness, necessarily. It just is. Twitter hype started years ago, and like a student, I observed. What was...
The Lazy Reader’s Guide to Blogging
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Recently, I took a blogging hiatus because I didn't have time to read blogs. If I didn't have time to read blogs, I reasoned, why should I expect anyone to read mine? This question still lingers in my mind, but I've decided to give it another go anyway. I've also decided to alter my approach, catering to lazy readers, like me. Rule Number 1: Write What Lazy Readers Read I don't have the mental energy to ingest lengthly blog posts on a regular basis. If I do, it's because I'm in research mode and I've already invested the mental energy...
10-Minute Attitude Adjustment
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I don't always have the best attitude. I admit it. To compound matters, I tend to put myself down before others have the chance. "I'm a horrible marketer." "I can't write stories for a broad audience, only for the small group of folks who think like me." If my books don't sell, then guess what? I already knew they weren't going to, so there. (At least I'm good at being right!) The other day as I was writing up a blog post, I was preparing to dog on my marketing skills (dog on... I might be showing my age with...
Accepting My Inner Jerk
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Before I say anything else, I want to make it clear that I am not a theologian. Some of the material I post on this blog may not be as well thought out as I or my readers would like. (I'm thinking as I type. In other words, I have not spent hours researching this "essay".) If something I say sounds out-of-whack, always check the source (The Bible). I do not claim infallibility. Thank you for reading my disclaimer. 🙂 Please be kind to me. I'm only human. Of flesh and blood I'm made. Human. Born to make mistakes. (I'm...
Breaking the Silence
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I write all my blog posts in my head, at three o'clock in the morning. It's a problem because they never get written down. They are quite good though, and since I haven't written them down, you'll just have to trust me. 😉 SPRING is here. It's both a relief and a shock to the system. A shock because, one day it's sunny and seventy degrees and the next it's thirty degrees and snowing. I've lived in Indiana all my life, so I'm used to it. Hoosiers can't gauge the validity of global warming because rapid weather fluctuations are the...
Open the Eyes of My Checkbook, Lord.
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I can think of no way to compound a mild recurring headache than to ponder my finances, so that's what I did tonight. Headache successfully compounded. If only I could apply the magic of compounding interest to my headaches. I take that back. Compounding pain is probably not a good idea. I'll take 10% interest, compounded daily, with extra whipped cream and a dash of cinnamon please. I haven't been able to pray for months. Not that I haven't said any prayers, they just haven't flowed from me naturally. Saying my nightly prayers, for instance, has been a painful experience--like...
Activate.
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I'm feeling a bit under the weather today. Stayed home from work and tried very hard not to do anything. It seems the only way I can keep my brain from stewing about how I will accomplish all the tasks spread before me is to sleep. I did a lot of that today. Sleeping, that is. But ironically, from about 2:00 - 5:00 this afternoon, I dreamed in story snippets. I would dream a scene and then cut, and move to another. It was more interesting as I was experiencing it, but it's a bit boring in the telling. (Aren't...
Six Years and Still Surviving
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I'm at home sick, and the children are both at school. Did you hear that? I'll repeat. I'm at home, sick, and the children are both at school! It's been six years, no joke, since I could take a sick day without feeling guilty about it for whatever reason. SIX YEARS! Yes, I'm kind of in shock myself when I think about it. How have I survived this long? (By the grace of God!) So what do I do with my sick day? I start it out by writing a blog post. I can't help myself but to be productive....